As the most significant traditional festival in China, the Spring Festival, or Chinese New Year, is rich with customs and rituals, offering a prime opportunity for cultural exploration.
China’s Ministry of Culture and Tourism (MCT) recently launched a series of 25 Spring Festival-themed activities, spanning popular cultural performances, public service events, and experiences of intangible cultural heritage. They also include tourism and leisure consumption, winter sports, educational trips, and cultural and historical exhibitions, alongside international and domestic celebrations. These activities provide diverse options for people to enjoy the festive season and a joyful holiday.
Visitors walk past lanterns during the 38th Qinhuai Lantern Festival at Bailuzhou Park in Nanjing, east China’s Jiangsu Province. (People’s Daily Online/Yang Suping)
Museums remain key to cultural tourism, with museums across China welcoming 1.24 billion visits in 2023, more than double…
