This week, the Hong Kong Tourism Board is responding to increasing criticism of the city’s service levels by rebooting a campaign from 2002 starring actor Andy Lau Tak-wah. In this
series of new ads, Louis Koo Tin-lok is among the actors taking up the mantle and encouraging Hong Kong service staff to “go the extra mile”.
I sympathise with the tourism board, which has a tough job of restoring Hong Kong’s allure as a tourist destination. Given factors such as the
changing spending habits of the mainland visitors who represent the bulk of the city’s inbound tourism traffic and the
stiffening competition from other major Asian tourism hubs, I don’t envy the position the tourism authorities are in of having to elevate Hong Kong’s appeal to tourists when everything seems to be punching down on it.
But rallying a cavalcade of picture-perfect celebrities to wag fingers at frontline service staff – or nudge waiters, sales assistants and taxi drivers to do a little better –…
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