Over the past few months, the Hong Kong government has been busy promoting the city to the world. Although the last mega event – a match between Inter Miami and the Hong Kong XI that brought football superstar Lionel Messi to Hong Kong – disappointed many, the city will continue to host large-scale events from Art Basel to LIV Golf.
In addition, in his budget speech, Financial Secretary Paul Chan Mo-po announced that the government will hold pyrotechnic and drone shows against backdrop Victoria Harbour at night every month, reportedly at a cost of HK$1 million a show. However, the industry is sceptical about the idea’s effectiveness. Sara Leung, chair of the Hong Kong Tourism Industry Employees General Union, said the plan would not attract visitors from overseas, and would make fireworks less novel in the long run.
Hosting large-scale events and fireworks displays will not sustain the city’s brand worldwide. They show Hong Kong has the infrastructure to host tourists, but…
