Without having to do much heavy lifting, Hong Kong has been welcoming tourists from all over the world for a long time, and
predominantly from mainland China in recent years. As part of a decades-old mechanism, our tourism promotion has been mostly opportunistic, riding on planned events year after year. But such efforts, in the absence of a consolidated strategy, are
no longer yielding the results that meet the city’s need for economic growth.
Travel patterns around the world, particularly in mainland
China, have shifted. Online media exerts a good deal of influence and demand is evolving, with mature, high-spending travellers looking for more curated and immersive experiences. To catch up, Hong Kong needs a mindset shift to redefine how it approaches tourism and what success looks like. It needs a
consolidated strategy to promote the city as a destination catering to specific markets.
President Xi Jinping’s recent visit to France highlighted the 60th anniversary of diplomatic…
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