Most of my column space in 2023 was dedicated to Hong Kong tourism, specifically assessing the government’s efforts to reimagine and renovate the city’s tourism industry, from campaigns like “Hello Hong Kong” to “Night Vibes Hong Kong”.
It was a significant topic, considering that the city’s mask mandate was only lifted in March 2023 – making it one of the world’s longest such mandates.
The importance of attracting foreign visitors to Hong Kong and encouraging locals to increasingly engage in the city’s nightlife – ultimately making the city more appealing to tourists – cannot be overlooked.
In response to the post-Covid era and the sluggish global economy, the government launched various campaigns to promote the…
