How did it turn its fortunes around? What seems magical was a carefully crafted strategy of investing in Disney’s intellectual property (IP) – such as with the launch of World of Frozen – and a bold move towards higher pricing. This formula not only boosted attendance but enhanced revenue – showing that in the current climate, it is high-end tourism, not budget travel, that holds the key to success.
For its last financial year, Hong Kong Disneyland posted a…































