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Returning tourists & mega events – “Hong Kong is back,” says HKTB’s Michael Lim

by Robert Van Pash (Editor)
February 9, 2024
in China Tourism
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Michael Lim can give you several reasons to visit Hong Kong – at least 80 reasons, these days.

That’s the number of “mega events” the cosmopolitan city on China’s southern coast will see in the first half of the year.

Two weeks ago, Hong Kong’s government vowed to support organizers holding festivities in the city as officials move to boost tourism since COVID-19 restrictions were lifted almost a year ago.

The outcome was green lighting 80 “mega events,” spanning the sectors of culture, sports and finance, which will add to Hong Kong’s already-robust calendar of events and festivals.

“That gives you a little perspective of the level of excitement in Hong Kong,” said Lim, director for the Americas at the Hong Kong Tourism Board (HKTB), speaking to PAX Thursday night (Feb. 8) at Toronto’s Carlu venue, where a “Year of the Dragon” reception, organized with the Hong Kong Economic and Trade Office, was held for about 120 travel partners.

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