HUZHOU, China – The 2024 Lucun Forum, held from November 8-11 in Huzhou’s World Rural Tourism Town, spotlighted the transformative potential of rural tourism in fostering sustainable development, preserving cultural heritage, and uplifting communities. Global leaders, academics, and industry experts convened to share insights on how thoughtful tourism practices can breathe life into rural economies without compromising their traditions or natural beauty.
Dr. Scott Michael Smith of Assumption University of Thailand underscored the multidimensional impact of…

































