Since the beginning of this year, China’s tourism industry has seen an accelerated recovery, with rural tourism increasingly becoming the preferred choice for an increasing number of domestic tourists. Integrating rural tourism with multiple sectors has boosted high-quality development in rural areas.
China’s Ministry of Culture and Tourism (MCT) recently rolled out 82 high-quality rural tourism routes across the country. Highlighting the distinctive natural scenery, seasonal produce, folk customs, and everyday lives associated with the 24 solar terms on the traditional Chinese calendar, these routes have offered novel tourism experiences in rural China to visitors, and have represented another innovative initiative for the integrated development of agriculture, culture, and tourism.
Photo shows a farm in Tanbuduan village, Yifeng county, east China’s Jiangxi Province. (Photo/Zhou Liang)
Numerous tourists flocked to rural areas across the country in the past…
