Shanghai banks on six major initiatives to boost consumption this year

Shanghai will carry out six major initiatives throughout the year aimed at boosting consumption from various aspects such as trade-in incentives, integrated service and synergies for tourism, exhibitions and sports events, city officials told a new briefing on Friday.

The annual Shanghai Tourism Festival will kick off in July instead of September to better drive synergies with peak travel seasons and various consumption festivals in the city such as the Double Five Shopping Season and Shanghai Summer, they revealed.

This year, the city’s consumption-driven activities will be more precisely targeted, with focus on new consumption formats, the service sector, subsidies…