Shanghai has rolled out the red carpet for world-class symphonies, singers, dancers and actors in the belief that highbrow performances can effectively spur tourism and spending amid a slump in retail sales.
Top opera singers and ballet dancers drew thousands of international tourists to Shanghai over the past month, according to Yang Jialu, vice-president of
the Center for China’s Shanghai International Arts Festival. Meanwhile residents’ increasing penchant for attending classical art shows boosted city officials’ confidence in the local cultural industry.
“A big number of travellers from abroad travelled to Shanghai over the past weeks as they were captivated by top-notch performers,” she said. “The encouraging numbers…
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