Singapore Tourism Board (STB) has appointed brand technology group Gusto Collective as its public relations, digital and social consultancy partner for the China market.
As part of the partnership, Gusto Collective will draw upon its experience in destination marketing to support the STB’s mission of positioning Singapore as a vibrant and inspiring destination, bringing to life its “Made in Singapore” global brand campaign.
It will introduce fresh perspectives on Singapore’s attractions and experiences, showcasing the city-state’s natural beauty, cultural richness, and its emerging status as a thriving innovation and creative centre in Asia.
Meanwhile, Gusto Collective will enhance Singapore’s standing as a global hub for meetings, incentives, conferences, and exhibitions (MICE) that deliver meaningful business outcomes and impact.
Andrew Phua, chief representative and executive director, Greater China at the Singapore Tourism Board, said: “China is one of the largest…
