Consulting Report
16 Oct 2024
Commissioned by
The European Chamber of Commerce in Hong Kong
Since fully reopening its borders in 2023, the Hong Kong government has aimed to attract international tourists and stimulate consumer spending in the hospitality and retail sectors. A key element of this strategy is providing a high-quality and diverse range of food and beverage options.
Commissioned by the European Chamber of Commerce in Hong Kong, this report by Oxford Economics examines the contribution of international spirits—an important component of Hong Kong’s tourism and hospitality offerings—to the economy.
The trend of “premiumisation” is shaping the recovery of these sectors,…
















