Tourism Board lauds social media portrayal of HK

The Executive Director of the Hong Kong Tourism Board on Saturday hailed the usage of social media in promoting the SAR, as he hinted at new incentives in the pipeline ahead of summer holiday season.

Speaking on a Commercial Radio programme, Dane Cheng said that since visitors were now focusing more on having “in-depth experiences” during their trips, and not specifically travelling for “shopping”, the board has been collaborating with social media platforms to provide travel-related content to woo visitors, including inviting influencers visit the SAR to share their travel tips.

“I think we’ve been very effective and particularly in the mainland and overseas. A lot of the time, I think it’s important that these social media…