Tourism in lower-tier cities gains popularity across China

Lower-tier cities with historical charm, ethnic customs and a lively atmosphere are gaining traction among Chinese tourists as they go against the tide of flocking to well-known yet generally jam-packed tourist destinations, according to a recent report jointly released by the China Tourism Academy and the online travel platform Mafengwo.

A performance is held during the 2025 National Drum King Competition at Zhengding ancient city in Zhengding county, north China’s Hebei Province. (Photo/Yan Zhiguo)

From a signature local dish and an ancient architectural marvel to a historic alleyway, a vibrant folk festival, and a creative market, young travelers are willing to uncover hidden gems where breathtaking sights remain…