The highly-anticipated Internationale Tourismus Borse (ITB) China 2024 opened at the Shanghai World Expo Exhibition and Convention Center on Monday, gathering hundreds of global attendees from the travel, tourism, and hospitality industry.
The three-day trade fair offers a platform for exchanges among industry professionals and is accompanied by a strong conference program and a variety of networking events.
This year’s ITB China has returned to the pre-pandemic level heights of 2019, with a huge increase in overall participation over last year.
Over 600 tourism organizations are taking part…
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