UN Tourism has reinforced its strategic partnership with China following a high-profile visit by Secretary-General Zurab Pololikashvili. The visit, which included engagements with senior government officials, industry leaders, and international development agencies, underscored a shared commitment to sustainable tourism and economic progress.
China’s leadership in tourism, both as a key source market and a top destination, was an important point of discussion. Pololikashvili even praised China’s role in digital transformation and its efforts to position tourism as a pillar of international sustainable development. The visit also reaffirmed UN Tourism’s support for China’s Global Development Initiative (GDI),…





























