(Yicai) March 8 — Women are the primary driving force of China’s cultural and tourism consumption, according to recent reports published by domestic online travel platforms.
Female travelers had an average travel expenditure nearly 8 percent higher than men travelers in the year ended Feb. 20, according to a report by leading Chinese booking platform Trip.Com. Middle-aged women accounted for over 62 percent of the total, while younger women born after the 1990s accounted for nearly 29 percent.
The demographic group of women aged over 50 years old saw the fastest increase in travel interest, with about 206 percent more women over 50 booking holidays, the report showed. They preferred self-driving, cruise, or long-term stay travel. Moreover, they are now more willing to engage in light sports activities, such as hiking, cycling, camping, climbing, and skiing.
In terms of group vacations, nearly 68 percent of women traveled with their parents, in comparison with 32 percent of men,…
