WTM Africa And Cbisn Launch China Ready® Workshop To Boost African Tourism Growth

World Travel Market (WTM) Africa has announced the launch of its first-ever China Ready® Workshop in partnership with CBISN, aimed at helping African tourism businesses capture their share of the world’s largest outbound travel market. 

 “With China’s outbound travel sector projected to reach 200 million travellers annually by 2028, the exclusive one-day intensive training on 11 April 2025 at the Cape Town International Convention Centre (CTICC) comes at a crucial time for African tourism stakeholders,” says Olivia Gradidge, Marketing Manager for WTM Africa & ILTM Africa. 

​China Ready® is the world’s leading Chinese tourism preparation programme. Since 2002, it has been successfully implemented across 52…