At the recent Tourism Expo Japan 2024 in Tokyo’s Big Sight exhibition centre, which began on September 26, Hong Kong’s neon-lit booth was a hive of activity.
“This is what we wanted to see,” said Hisao Minoguchi, director of the Hong Kong Tourism Board’s Japan office, gesturing towards the crowded meeting tables. “It shows that both sides are passionate about reviving Hong Kong as a destination for Japanese travellers.”
Visitor numbers to the city have surged, with…