A tourism promotion event themed “A Life Called Yunnan” was held in Beijing on Mar. 12, covering diverse sectors such as arts, sports, leisure and wellness. The event focused on boosting sojourn tourism — trips lasting over two weeks — and included announcements of 100 specialized travel destinations and 100 key investment projects.
Co-organized by the Beijing Office of the People’s Government of Yunnan Province and the Yunnan Provincial Department of Culture and Tourism, the event gathered representatives from ministries, universities, state-owned enterprises, private companies and tourism institutions to explore new opportunities in developing Yunnan’s sojourn tourism.
Organization representatives launch the Yunnan Sojourn Action…
