Tourism as India’s Soft Power
Tourism represents one of India’s greatest soft powers, serving as a robust driver of economic growth and societal well-being. With its unparalleled cultural and natural diversity, India has become a sought-after destination for global travellers. Hon’ble Prime Minister Narendra Modi has consistently highlighted the need to preserve India’s rich heritage while fostering world-class infrastructure, positioning tourism as a cornerstone of economic growth and a vital source of employment generation.
Sectoral Growth and Resilience
The sector has demonstrated exceptional growth and resilience. In 2023, foreign tourist arrivals surged to over 9.2 million, marking a 43.5% year-on-year increase….
