- The 2024 Black Friday sales in India saw a 24% increase in GMV compared with last year, with the sale contributing significantly to November’s overall GMV.
- The popular categories during Black Friday sales included beauty and wellness products (34% YoY growth), fashion and apparel (especially men’s clothing and winter wear), electronics and mobile phones, and home decor (40% YoY growth).
- Quick commerce platforms launched their first Black Friday sales and reported a growth of 15% to business as usual.
The Black Friday sales phenomenon, which has traditionally been a US staple and fuels the shopping frenzy around the Thanksgiving weekend, is spilling over to India as well. Along with the Cyber Monday sale, it has become an important part…
