Bollywood — the term used to describe the Hindi film industry — has become a massive force in the global travel industry, helping make destinations featured on the silver screen tourist attractions, a subject we examined recently.
Ahead of next week’s Skift India Forum, Editor-in-Chief Sarah Kopit and Head of Research Seth Borko discussed Bollywood’s outsized influence on Indian tourism and other topics related to the sector with MakeMyTrip Chief Marketing and Business Officer Raj Rishi Singh.
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The Power of Bollywood in Indian Culture: Movies,…
