In the realm of long-haul travel, India emerges as a formidable economic engine generating a substantial number of outbound travellers and cements its position as an attractive source market. Jackie Ennis, Vice President, Global Trade Development, Brand USA, shares valuable insight into its success story and the addition of newer partner destinations to the growth graph of the India Market.
– Prativa Vaidya Bhalla
Brand USA, the nation’s destination marketing organisation, held its 10th Sales Mission in India at the Westin Goa from January 22 to 25, 2024. The meticulously organised three-day event set the stage for impactful trade interactions. With a record-breaking delegation of 39 travel partners from the US, including 16 first-time delegates, it showcased the high value of India as a source market for the US. The growth of the mission is evident,…
