The Chalo India campaign, launched by Prime Minister Narendra Modi, aims to strengthen tourism by engaging the Indian diaspora to invite foreign friends to experience the grandeur of Incredible India. The initiative, introduced in London, incentivises diaspora members to promote India as a travel destination, with rewards for successfully bringing non-Indian visitors to the country.
As part of the program, diaspora members can encourage an unlimited number of foreign friends, though a minimum of five invitations is recommended. Visitors who accept the invitation are entitled to a free visa, facilitated by a unique code provided by the recommender. Rewards for diaspora members include priority immigration clearance or a…
