CHAMPIONS TROPHY 2025
Will India travel to Pakistan for Champions Trophy 2025? © Getty
At a meeting last month in the Dubai headquarters of the International Cricket Council (ICC), there was some brainstorming over the way forward for the Champions Trophy. Present at the gathering were top ICC officials and representatives of the stakeholders of the world governing body, including broadcaster Disney Star.
While a section of the ICC is believed to have insisted that it should be ODIs, a final decision was deferred with the pros and cons of both 50-over and 20-over formats being examined threadbare. Key data presented at the meeting highlighted that engagement and overall viewership for ODIs has declined by more than 20 per cent since World Cup 2019.
The broadcasters, who bankroll the world cricket, can, sure, monetise more inventories in a 100-over game than in a 40-over match. But it is unlikely that all the ad slots will be sold for an ODI and the…
