In the 1950s, when a certain 16-year-old Nalli Kuppuswami Chetti took over the reins of his silk sari shop in T Nagar, the Diwali season netted double the monthly average in sales. It was a true reflection of the vibrant festive spirit that Diwali is known for. Fast forward 68 years, now the veteran silk entrepreneur has noticed a historic shift: For the first time, revenue has dropped during Diwali season, affecting not just his business but shops across T Nagar and the city.
T Nagar’s streets are not as busy as earlier, with depleted footfalls and thinner vehicular traffic. The usual bumper-to-bumper congestion and rush for last-minute purchases are conspicuously absent.
“Since 1961, T Nagar has been the state’s biggest retail shopping…
T Nagar’s streets are not as busy as earlier, with depleted footfalls and thinner vehicular traffic. The usual bumper-to-bumper congestion and rush for last-minute purchases are conspicuously absent.
“Since 1961, T Nagar has been the state’s biggest retail shopping…
