Fiji’s tourism sector is exceeding expectations, marking a 6.5% growth over 2023 and surpassing pre-pandemic visitor numbers. Fueled by Tourism Fiji’s “Where Happiness Comes Naturally” campaign, the country continues to draw travellers seeking immersive cultural and natural experiences. Upcoming resort openings, including Crowne Plaza Nadi and Sofitel Vatu Talei Denarau, and new Fiji Airways routes, such as the Dallas–Nadi connection, are set to further boost Fiji’s appeal as a leading South Pacific destination.
Building on this momentum, Tourism Fiji has launched Chapter 2 of its brand platform, introducing the playful Happy Passports campaign. Through the vibrant characters of Ana and Viliame, the campaign…
