As temperatures rise across India, travelers are heading out for summer escapes, causing a notable 40% increase in summer travel compared to 2023, according to PTI. Hospitality and travel service providers report a significant demand spike.
While the ongoing general elections had a minor impact on corporate and MICE (Meetings, Incentives, Conferences, and Exhibitions) business, retail bookings, especially at beach destinations, are soaring as vacationers’ preferences shift. KB Kachru, President of the Hotel Association of India and Chairman-South Asia of Radisson Hotel Group, noted a 30 to 40% increase in summer travel, particularly to hill stations and nearby tourist spots from urban centers.
Rajesh Magow, Co-Founder and Group CEO of MakeMyTrip, reported robust growth in travel searches, with a 20% rise in family travel and a 10% increase in solo travel compared to 2023. Popular destinations include Himachal Pradesh, Kashmir, Goa, Kerala, and the Northeast, favored…
