The phrase “amusement parks” conjures up images of our own childhood memories in our mind. For more than a century, amusement parks have been a mainstay of entertainment, thousands of people visit these parks every year, which provide a variety of attractions like water slides and roller coasters. Only in the last 20 years, with the advent of globalisation and an increase in consumer disposable income, has the idea of theme parks and amusement parks experienced a significant upsurge in popularity in India.
The ever-changing social and economic landscape, along with demographics, are significant factors influencing demand for amusement parks. They have an impact on consumer behavior, therefore to guarantee customer pleasure, any business must choose the appropriate group of target customers in order to convert a happy customer into a devoted one and eventually into a product or service. According to a report by FICCI – KPMG, the amusement park industry in India is…
