Skift Research’s recent report on India inbound travel opportunities revealed strong traveler interest in wellness and holistic tourism (including yoga, meditation, Ayurveda, and spa retreats), with 25% of travelers choosing India over other Asian countries.
The Skift India Travel Perception Index measures how travelers perceive India compared to other Asian destinations. Ratings range from 1 (much worse) to 5 (much better) across various travel-related categories.
According to the index, India has a 3.0 rating for hospitality and wellness tourism. That reflects a neutral perception, indicating that India is seen as comparable to its…
