In a bid to attract foreign tourists to India even during summer months, the tourism ministry has come up with a campaign to develop destinations that have good weather during this time. “The idea is to dispel the notion that India is too hot in summers, and attract tourists from warmer countries like Middle East, South East Asia and African countries. For this, we will focus on lesser-known places known for their crafts, culture and cuisine. It will also help decongest the overcrowded hill stations and manage tourist flow in popular locations,” Manisha Saxena, director general, ministry of tourism, told FE.
So starting this summer, instead of Shimla, Manali, Nainital or Mussourie, efforts are on to develop places like Bir Billing, Kinnaur, Dalhousie and Tirthan in Himachal Pradesh, Patnitop in Jammu & Kashmir, Auli in Uttarakhand, Wayanad in Kerala, Thenzawl in Mizoram and Kurseong in West Bengal.
Under the ‘Cool Summers of India
