India has ascended to 39th spot on the World Economic Forum Travel & Tourist Development Index 2024 as global tourist activities have rebounded to pre-pandemic levels, according to an annual study released recently.
Ranked highest in South Asia and among lower-middle-income economies, India’s climb to the 39th position underscores its growing prominence in the global tourism landscape, despite the US topping the list. In the 2021 ranking, India held the 54th position; however, the index’s comparability to prior years was limited due to modifications made to its standards.
India’s impressive price competitiveness (18th), along with its competitive ground and port infrastructure (25th) and air transport infrastructure (26th), highlights its attractiveness to travellers, as revealed by the index, which was developed in partnership with the University of Surrey. The nation’s robust Natural (6th), Cultural (9th), and Non-Leisure (9th) Resources further enhance its appeal…
