India Tourism Development Corporation (ITDC), a public sector undertaking under the aegis of the Ministry of Tourism, unveiled its mascot Adyant-beginning to the end, and tagline सबसे श्रेष्ठ आतिथ्य की ओर (Towards the Best Hospitality) in a grand ceremony led by Dr. Sambit Patra, Chairman, ITDC.
The event was attended by esteemed dignitaries including Manisha Saxena, IAS – Director General, Ministry of Tourism, M.R. Synrem, IAS – Managing Director, ITDC, representatives from travel and trade associations, FICCI, CII, ASSOCHAM, Senior ITDC officials and AIHTM students.
A preview of ITDC’s campaign centred around iconic hotel ‘The Ashok’ as premier wedding venue was unveiled. This is in alignment with the “Wed in India” call given by Hon’ble Prime Minister Narendra Modi.
This initiative aims to keep economic prosperity within the country by promoting India as a preferred destination for weddings. Ms….
