India’s sustainable tourism market is set to grow to $216 million in a decade from a modest $ 37 million at present, MakeMyTrip founder and Chairman Deep Kalra has stated.
Addressing a travel conclave, Kalra highlighted the enormous potential presented by the sustainable tourism growth opportunity.
“India’s sustainable tourism market is still modest in size. It’s about 37 million in dollar terms. Today it should have been about Rs. 320 crore but growing to $ 216 million in 10 years will be among the fastest growing markets,” he observed.
The MakeMyTrip founder shared that in terms of sustainability, today, only one to two per cent of all tourism in India can be called sustainable, and that’s a stark contrast from international…