Kenya Tourism Board has launched a strategic marketing campaign that will provide incentives to travel agents to promote Kenya as their preferred destination.
The consumer-driven campaign which will enhance awareness and drive conversions in the Indian market will involve the engagement of both trade partners and consumers simultaneously,
The campaign, in collaboration with Network 18 one of India’s largest multi-platform destinations for news and infotainment, will leverage the network’s extensive reach to target a diverse audience.
Kenya Tourism Board Ag CEO John Chirchir, stated that the board was looking forward to embark on the campaign and recognised the importance of the Indian market to Kenya’s tourism. He said, “India stands as a pivotal market for Kenya in the realm of travel and tourism, and we believe that this initiative will significantly contribute to strengthening our foothold in this dynamic landscape. With high expectations riding on this…
