With over 22.2 million tourists visiting in 2024, Kerala, a state in southern India, saw a 21 pc increase compared to pre-pandemic levels. This growth highlights the state’s recovery and success in attracting visitors through targetted initiatives and a focus on offering diverse and unique experiences for tourists across various segments.
In a press statement, Kerala Tourism says that in P A Mohamed Riyas, Tourism Minister attributed the surge in arrivals to a series of targeted initiatives and the state’s commitment to offering diverse experiences to tourists.
It adds that the state government also announced the K-Homes project, which aims to increase accommodation options by utilising unoccupied…
