India’s burgeoning middle class and unique shopper behavior poised to significantly impact the global travel and retail sectors.
Over the next five to six years, India will represent the fourth largest spender on travel globally. In 2030 India’s middle class will constitute nearly half of the subcontinent’s population.
Research on the Indian travel market and shopper behaviour by Swiss research agency m1nd- set reveals that Indian travellers are significantly more likely to interact with sales staff than global travellers. Their penchant for trendy brands and differentiation also emerges as a more important factor for Indian shoppers compared to the global average.
The research reveals the various unique traits among Indian travellers and shoppers, including, shopper profiles and demographics, footfall and conversion, category purchasing behaviour and spending per category, comparing the Indian behaviour…
