Minor Hotels has chosen BrandsWeLove (BWL) as its public relations agency in India as it prepares for the launch of its premier modern luxury brand, Anantara Hotels, Resorts & Spas, in Jaipur later this year. This decision comes after a rigorous selection process and will be effective from April 15, 2024.
BWL will collaborate closely with Minor Hotels to enhance awareness of its diverse portfolio of properties among Indian travelers, with a particular focus on its flagship luxury Anantara Hotels, Resorts & Spas, and the upscale lifestyle brand, Avani Hotels & Resorts. Through strategic communication initiatives such as media relations, influencer engagement, and on-ground activations, BWL aims to bolster the hospitality group’s presence in India. Moreover, BWL will play a pivotal role in promoting Minor Hotels’ expansion plans in India, starting with the launch of Anantara Jaipur Hotel in the third quarter of this year, along with upcoming openings in the…
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