Simultaneously, the Prime Minister inaugurated the ‘Chalo India Global Diaspora Campaign’ with the goal of inspiring the Indian diaspora to become Incredible India ambassadors.
The campaign was launched following the Prime Minister’s call to Indian diaspora members, urging them to encourage at least five non-Indian friends to travel to India.
With a diaspora exceeding 3 crore overseas Indians, it was recognized as a potent catalyst for Indian tourism, serving as cultural ambassadors.
