Prime Minister Narendra Modi will embark on a significant venture on Thursday as he will visit Srinagar in Jammu and Kashmir and unveil a nationwide initiative aimed at gauging the pulse of the country on tourism — the ‘Dekho Apna Desh People’s Choice 2024’.
This initiative seeks to engage citizens in identifying the most preferred tourist attractions and understanding perceptions across various tourism categories, including spiritual, cultural & heritage, nature & wildlife, and adventure. In addition to these primary categories, the ‘other’ category will allow participants to vote for their personal favourites, shedding light on hidden tourism treasures such as undiscovered attractions and destinations like vibrant border villages, wellness tourism, wedding tourism, and more.
In collaboration with MyGov, the citizen engagement portal of the Government of India, the ‘Dekho Apna Desh’ initiative has been underway for some time, featuring a series of events designed to…

















