In the mid-2000s, India embarked on a journey of digital transformation. Internet access expanded across both urban and rural India and people had begun to book train and airline tickets online. “The need for a similar service for buses was evident,” shares Pallavi Chopra, Chief Marketing Officer at redBus, and so, the brand emerged with a mission to harness the power of the internet and revolutionise bus travel.
Raising The Bar
Since its inception, redBus has had three major goals: making bus ticket booking convenient, ensuring ticket availability during peak times and expanding opportunities for bus operators. Apart from the benefits it brings to travellers in terms of…
