Saudi Arabia made a commanding impression on Day 1 of Arabian Travel Market (ATM) 2025 with the debut of its immersive “Saudi Land” pavilion, signaling a bold new chapter for its tourism sector. After a record-breaking 2024, during which the Kingdom welcomed nearly 116 million visitors, Saudi Tourism Authority (STA) is using ATM 2025 as a springboard to deepen international collaborations, announce strategic partnerships, and highlight investment-ready opportunities across its growing tourism ecosystem.
The “Saudi Land” experience is more than just a visual showcase — it’s a strategic platform for meaningful business engagements. Featuring 51 partners from across Saudi Arabia’s tourism industry, the pavilion…
