One of India’s top online travel service providers, MakeMyTrip, has entered into a partnership with the Singapore Tourism Board for promoting Singapore as a key destination to Indian travellers.
The two partners had signed a Memorandum of Understanding (MoU) for a year-long strategic partnership to boost travel to Singapore, said MakeMyTrip in a statement released this week.
Under the MoU, the Singapore Tourism Board (STB) and MakeMyTrip (MMT) will embark on joint activations and campaigns to boost inbound travel to Singapore in 2024.
“Through this partnership, we want to deepen Indian consumers’ brand affinity for Singapore and reinforce…
