Skift Take
— Varsha Arora, Skift
On March 19, the Skift India Summit kicks off. As a research analyst deeply embedded in the Indian travel industry, I am excited to learn more about the trends shaping India’s tourism boom.
Here’s what I’m focused on:
The rising middle class: The expansion of India’s middle class is a pivotal force propelling the country’s tourism growth. With a growth rate of 6% annually, this demographic represents 31% of the population and is projected to reach 60% by 2047.
This young and dynamic segment, with 65% under 35 years old, contributes about 50% of the nation’s total income. It creates a robust demand for travel services driven by rising incomes and evolving lifestyles.
The digital revolution: Apps like MakeMyTrip,…
