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Whether it’s experiential, sustainable or solo, travel is very much back on people’s minds as a way to discover new places, leave their stress behind, or flaunt their adventures on social media.
So what are trends that are shaping the world of travel?
Experiential:
Immersive or experiential travel, where tourists get off the beaten path to explore a destination’s culture, language and food through local communities, has become a growing sector.American Express Travel president Audrey Hendley says, “People want to feel like they got there first and found some hidden gem.” Think safaris, travelling for sports events like tennis grand slams or music concerts like Taylor Swift’s. “Customers are saying they’ll…
