South African Tourism Board on Friday said it is expecting to welcome 1 lakh tourists from India this year, breaching the pre-COVID level.
It is focusing on travellers from tier II cities to tap the huge potential in the smaller cities.
“We hosted over 79,000 Indian travellers in 2023, which is 82 per cent of the pre-Covid levels. In 2019, 95,000 Indian visitors travelled to South Africa
“We are more focused on attracting travellers from tier II cities in India, which is very critical for our growth,” South African Tourism
There is a huge potential in the tier II cities in India, and that is where the South African Tourism Board needs to invest and make sure to create a demand and offer something exciting, she added.
Without disclosing the amount, she said South African Tourism has a huge budget to…
