Driven by a desire for religious exploration and search for inner peace, a surge in pilgrimage tourism is rewriting travel trends. This growth is fueled by a potent mix of factors, from increased infrastructure and government initiatives to a shift in demographics., according to industry experts.
There has been a sharp 102 per cent increase in searches for pilgrimage destinations like Ayodhya, Ujjain, Badrinath, and Amarnath in May 2024 (year-on-year), according to EaseMyTrip. This data, according to industry experts, reflects a growing yearning for spiritual experiences.
Amritsar, the holy city synonymous with the Golden Temple, takes the lead with a 22 per cent rise in flight searches for May 2024 compared to May 2023. Other prominent destinations like Tirupati and Varanasi are close behind, witnessing a 17 per cent and 10 per cent increase respectively in flight searches during the same period.
spiritual tourism
“The popularity of spiritual tourism is evident from the…
