Sri Lanka Tourism launched its global tourism campaign in India to attract more tourists from its neighbouring country. The Sri Lankan delegation including the tourism minister and consul general launched the tourism campaign in Mumbai on Friday among the leading tour operators and travel agents from the country.
Amid the controversy with Maldives, Indian tourists are now diverting to other coastal tourist destinations nearby and Sri Lanka has already started benefitting from it. While Sri Lanka has surpassed Maldives in the number of tourists for the first time, Indians occupy the largest part of these tourists. While the current tourism trend benefits Sri Lanka, the island country is aiming at record-breaking tourism in 2024. To meet this aim, Sri Lanka tourism has launched its global tourism campaign Sri Lanka: You will come back for more, to highlight the fact that 33 percent of tourists visiting Sri Lanka visit the country again.
20 percent of tourists in…
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